Nail Salon Marketing Campaigns

Marketing campaigns

Fill a slow day in a few taps.

Build a win-back or promo campaign, target exactly the clients you mean, watch it resolve on a real phone preview, and send by SMS or email — all from the owner app.

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New campaign
1General info
2Customer
3Message
Campaign name
Start date
Aug 19, 2026
Discount
20
%$
Discount code
TUES20
Generate
Sends at 10:00 on the start date, in the salon time zone (ET).
All customers
Everyone in your customer list
Membership
Only your membership tiers
Custom group
Lapsed clients · inactive 60+ days
Last visit (days)
−90+
Inactive for (days)
−60+
Min. spend ($)
−40+
Min. visits
−2+
SMS
Send via text message
Email
Send via email
Message
Customer info
First namePhoneBirthday
Store & offer
Salon nameBooking linkDiscountExpiry
SMSEmail
Hi Maria, we miss you at Simpli Nail Bar! Enjoy 20% off your next visit — book by Aug 26. Tap to rebook: booking.simplinail.com/s 💅
20% off your next visit · exp. Aug 26
Back Continue
✓Sent to 240 clients

Texting clients from your own cell phone doesn't scale, and blasting from an unregistered number gets your messages filtered or blocked. Meanwhile, forgotten appointments quietly cost you chairs every week.

How it works

Automatic appointment reminders

Reminders go out ahead of each appointment so fewer clients forget — and fewer chairs sit empty.

SMS campaigns that fill slow days

Send a promo to your client list when you need to move a quiet afternoon or announce an opening.

Two-way texting per client

Clients can text back, and their replies land in one conversation thread per contact — not lost in a personal inbox.

Compliant by default

Messages send from a registered A2P 10DLC number with opt-in and opt-out handled, so you stay on the right side of carrier rules.

What you get

  • Fewer no-shows from automatic reminders
  • Fill slow days with a quick campaign
  • Replies stay organized per client
  • Registered A2P 10DLC sender — fewer blocked texts
  • Opt-in and opt-out handled for you

Frequently asked questions

Will my texts get blocked or marked as spam?
SimpliNail sends from a registered A2P 10DLC number, which is how carriers expect business texts to be sent — that keeps far more of your messages landing in inboxes.
Can clients text back?
Yes. Two-way texting keeps each client's replies in their own conversation thread, so nothing gets lost.
How do reminders reduce no-shows?
Automatic reminders go out ahead of each appointment, so clients who would have forgotten show up or reschedule instead of leaving the chair empty.
Do you handle opt-outs?
Yes. Opt-in and opt-out are handled automatically, so a client who replies STOP is removed and you stay compliant.

Explore more features

Online Booking

A booking page that fills your chairs around the clock — and drops every appointment into the same fair turn order.

Learn more →

Rewards & Gift Cards

Two ways to bring clients back — a points program that rewards your regulars, and branded gift cards they can send in seconds.

Learn more →

Employee & Owner Apps

One app for the whole team — front desk, techs, and owners, each with the screens they actually need.

Learn more →

See marketing campaigns in action

Scheduling, payments, payroll, and the turn tracker — one system built for nail salons.

Book a Demo →